In 2017, Jon found himself lost after a major surgery stripped him of his future plans & career as a advertising agency designer. He found solace in food and that was where his culinary journey began. He was a home-cook with no qualifications who was constantly belittled. Despite this, he worked like a machine and soon found himself at his highest until the pandemic struck.

At his lowest, he removed himself from the industry only to find himself baking sourdough when all bread stocks were sold out. In the process he began to find his purpose again. With barely any money, he started From Passion to Reality to create a better lifestyle with sourdough bread for local families. It was bread more suited to the Malaysian palate, habits and environment which is thinner crust, less sour flavor & a softer crumb that will last through the week without drying out. Influenced by European sourdough culture, adapted to suit our local market as bread is not a staple in Malaysian diet. He wanted to remove the perception that bread was plain & creating a bread that is known as a Malaysian bread one day.